The person behind the advice
I learned hospitality by having to make it work.
Yin Fei Consulting is built on the lessons that only arrive after the doors open: the people, the pressure, the pride and the decisions behind every service.

The story
From family beginnings to a restaurant people travelled for.
My family arrived from China with the same things many immigrant families bring: a strong work ethic, a respect for food and a belief that looking after people matters. Hospitality became more than a job. It became the way I learned to build trust.
In Edinburgh’s Haymarket, I helped build Chop Chop into a busy, recognised restaurant. I learned front-of-house leadership at pace: how to read a room, keep a team steady, protect the guest experience and make the right call when the plan changes mid-service.
That work led to the Gordon Ramsay The F Word experience and recognition as Best Chinese Restaurant in Scotland. It was a proud moment, but the day-to-day work behind it mattered more: clear standards, good people, disciplined buying and food with a point of view.
The wider experience
A restaurant is a business, a craft and a team.
Alongside restaurants, my background includes Chinese food wholesale and production. That gave me a close view of the supply chain, the value of preparation and the commercial decisions that sit underneath a menu.
I also studied Business Honours at Heriot-Watt University. The useful part of that education is not theory for its own sake; it is having another lens for understanding people, process, money and growth.

Media featureAs featured in the Edinburgh Evening News ↗VideoGordon Ramsay's F-Word Show VideoWhat changed after COVID
Success teaches you. So does starting again.
The post-COVID landscape made the pressure on independent restaurants even clearer: rising costs, staffing challenges, changing guest habits and less room for a bad month. It also reinforced something I already believed — owners do not need more noise. They need a calm, experienced view of what is actually happening.
That is why this is an independent restaurant consultancy rather than a corporate programme. I work alongside owners, in plain language, with recommendations that respect the character of the business and can survive a real service.
Why operator experience matters
Advice has to hold up when the tickets start printing.
A spreadsheet can show a margin. It cannot always explain why the pass is backed up, why a team is tired or why a popular dish is quietly costing you money. Real operator experience helps connect those details.
Clients get an experienced pair of eyes, honest questions and a practical plan. If you want to talk through yours, book a free discovery call.
A conversation with the operator behind the consultancy
Bring the honest version of the story. That is where useful work starts.
Book a free discovery call. There is no hard sell — just a practical first conversation.
