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Recognition earned in service

Experience you can build on.

Before the consultancy, there was the restaurant: the pace of service, the pressure of standards and the satisfaction of getting it right.

Yin Fei standing beside Gordon Ramsay in a restaurant kitchen during The F Word
Yin Fei with Gordon Ramsay during The F Word

The perspective behind the work

Recognition is useful. Experience is the foundation.

Yin Fei’s experience includes building Chop Chop in Edinburgh’s Haymarket, leading front of house and being featured on Gordon Ramsay’s The F Word.

That restaurant was voted Best Chinese Restaurant in Scotland. The work also earned multiple Tsingtao Legacy of Taste Awards and multiple AA Rosettes.

Those achievements do not turn every restaurant problem into the same answer. They do mean the advice starts from a real understanding of service, standards, people and commercial pressure.

Selected achievements

The F Word

Featured on Gordon Ramsay’s programme.

Best in Scotland

Best Chinese Restaurant in Scotland.

AA Rosettes

Multiple awards for standards.

Tsingtao

Multiple Legacy of Taste Awards.

Put experience to work

The next chapter starts with a useful conversation.

Book a free discovery call. There is no hard sell — just a practical first conversation.

Book a Free Discovery Call